DIY Logo Design Dangers – Avoid Them Now!

When researching the answer to the question, “how much does logo design cost” you may consider designing your own logo. Considering that your logo design is the epitome of your brand identity, it’s better to get professional assistance from a skilled logo designer. While it’s tempting to join a stock photography provider and snag the niftiest logo design you find, you’ll end up paying for it later.  As the person who runs your business, you don’t have time, knowledge of logo design software or logo design skills in order to provide your company with a world class logo design.

While you may be the best resource to define the brand your logo is to represent, you don’t have the time to create a design. Will your audience prefer flat logo design or web 2.0 logo design? What types of logo designs have succeeded or failed in your industry? Skilled logo designers will have a head start on knowing what your particular demographic prefers. You’ll essentially be taking time away from your business to recreate the wheel by starting your research at square one.

Why you may have the skill to shrink or enlarge an image, using (or learning to use) programs like Photoshop and Illustrator are different story. After you sketch several examples out, you’ll need to create vectors and smart objects in order to digitally realize your logo. You’ll have to find or create appropriate fonts and typography. Purchasing and learning several software programs just to create one logo design is not cost effective.

As the owner of your business, the odds are pretty good that you’re not a graphic designer. Graphic designers will know how to create type only logos, make an active logo, and use negative space effectively, whereas you may not even know what those concepts are. Logo designers will also have a handle on how different cultures will perceive your logo. For example, as we read from left to right, motion toward the right in a logo design indicates progress where leftward motion indicates regressive, backward movement. If you intend to use your logo worldwide, you should know in the Far East the meanings would be reversed.

Graphic and logo designers have spent years developing the skills they need as well as engaging in continuing education. You’ve done the same thing, only in your field. In the long run it will be cost prohibitive to spend your time on learning software design skills instead of running your business. If you want the best possible logo design to declare the essence of your brand to the world, leave it to the logo design professionals. The logo design professionals here at Thought Media are eager and available to answer your questions and take care of all your logo design needs.