Google AdWords vs. Analytics vs. Webmaster Tools vs. Search Console

Many of our clients and customers in the sales cycle have asked about the difference between various Google platforms. In the below article we briefly outline how Google offers several ways for us to promote and analyze your marketing campaigns and website designs. Our clients in competitive territories require advanced strategies such as when we work with New York SEO clients, or Toronto. Want to chat about your own business and internet marketing campaign? Call us for your no obligation needs analysis 1 (800) 916 386! 

Here’s a quick look at Google’s platforms.

Google AdWords

Google AdWords (ads) are available in four main categories, display, video, search, and app ads, and are a great way to promote your business to individuals using over two million websites and apps including the Google search engine and Gmail. The most popular are the search ads, which will list your business in a prime position in the search engine results listing for the keywords you select. Google ads place you ahead of any listings that pop up in the Google search results listings.

Google Analytics

Google analytics offer you a wide variety of tools to measure the effectiveness of your advertisements across several platforms. You’ll be able to get a firm grasp on your advertising ROI as well as keep track of your flash and video sites and applications. Google analytics will help you understand your customer’s behavior from first view through final purchase. With this understanding you’ll be better able to target your marketing and advertising.

Google Webmaster Tools

A simple way to describe the difference between Google Analytics and Google Webmaster Tools: Webmaster Tools reports on how search engines interact with your site, while Google Analytics reports on how website users interact with your site. Google Webmaster Tools provides information that helps improve your site’s visibility in search. We see how many impressions your site is generating in search engines, by keyword or by page. We also monitor click-through rates from search engine results pages to your business web site. This leads us into Google’s more recent re-branding of Webmaster Tools into Search Console..

Google Search Console

Goolgle Search console is a free product that allows you to track how your website design is performing in the Google search results listings. You can also help maintain your position in the search engine results listing with the tools in the console, as well as ensuring that there’s no malware on your website.

If you have any questions on how any of these Google tools can help you with your business, the marketing experts at Thought Media are available to help you with this, or any other marketing needs. Get an Internet Marketing, Web Design Quote, or Call us for your no obligation needs analysis 1 (800) 916 386!