How Animated Storytelling Helps SaaS, Healthcare, and Finance Brands Stand Out

Service explainer videos are animated videos that simplify abstract or complex services, making them engaging, accessible, and easy to understand. These videos are particularly valuable in industries where services are intangible or difficult to visualize, such as SaaS, healthcare, and financial services. Animated explainers help businesses increase engagement, build brand trust, and drive conversions by turning complicated concepts into clear visual stories. This article will explore why these industries need animation, the benefits of using explainer videos, and real-world examples of how these tools have transformed businesses.

Why Service Businesses Need Animated Explainers

Simplifying Complex Concepts

Services like cloud computing, insurance plans, and medical procedures are often difficult for customers to understand. Many potential users may feel overwhelmed by jargon or abstract ideas. Animated explainer videos simplify these concepts by breaking them down into easy-to-digest visuals and clear narration. For instance, an explainer video can show how blockchain technology works for financial services, turning a complex, highly technical concept into something understandable for a broad audience.

Increasing Customer Trust & Engagement

When a customer fully understands how a service works, they are more likely to engage with it. Animated videos make it easier to visually showcase how services like telemedicine work. For example, an animated explainer could demonstrate how online doctor visits are conducted, addressing customer concerns around accessibility, security, and effectiveness. This helps customers feel more confident in using the service, fostering trust and engagement.

Boosting Sales & Conversions

Explainer videos are a proven tool for increasing conversions on websites. When potential customers understand what a service offers, they are more likely to make a purchase or sign up for a trial. Dropbox’s original animated explainer video famously led to a massive spike in user sign-ups. By simply demonstrating how the platform allows users to store and share files, Dropbox successfully turned curious visitors into loyal customers.

Industries That Benefit Most from Service Explainer Videos

SaaS & Technology Companies

SaaS (Software as a Service) companies, particularly those offering complex software products, benefit greatly from animated explainer videos. For example, Slack uses animations to demonstrate how teams collaborate using their platform. Instead of relying on text-heavy manuals, the animated videos showcase Slack’s features and user-friendly interface in a dynamic and easily understandable way. These explainer videos help potential users visualize how the software will integrate into their daily workflows.

Healthcare & Telemedicine

Healthcare services, particularly telemedicine platforms, can be challenging to explain, especially when it comes to technology-driven solutions. Telemedicine explainer videos demonstrate how patients can connect with doctors remotely, explaining the step-by-step process of booking an appointment, interacting with a healthcare professional, and receiving treatment. This helps demystify online healthcare, making it easier for patients to adopt telemedicine services. For example, Teladoc uses animations to educate users on how their services work, boosting adoption rates.

Financial Services & Banking

Financial services and banking companies also benefit from animated explainer videos. For companies like PayPal or Stripe, explaining how their payment processing systems work can be daunting for non-experts. An animated explainer can illustrate the entire process, from making a payment to ensuring the security of transactions, in a straightforward and engaging way. This not only educates customers but also fosters trust in the service, encouraging them to use it for their transactions.

Insurance & Legal Services

The insurance industry often uses animated videos to simplify the complicated world of policies and claims. For example, Geico’s animated ads break down complex insurance plans into easy-to-understand snippets, using humor and straightforward visuals. By explaining how easy it is to switch car insurance, Geico helps customers feel more at ease with making the decision to change providers.

Key Benefits of Using Animated Service Explainers

Higher Engagement Rates

Statistics show that video content is significantly more engaging than text-based content. Viewers retain 95% of a message when they watch a video, compared to just 10% when reading text. Animated explainer videos combine visual storytelling with engaging voiceover narration, making them more likely to capture and hold the viewer’s attention.

Better Customer Understanding

Animated videos have the power to break down abstract or complicated services into easily understandable concepts. In seconds, a complex service can be visualized in a way that is accessible to all customers, regardless of their technical expertise. This simplicity helps customers quickly grasp the value and functionality of the service.

More Effective Marketing

Service explainer videos are highly shareable, making them a powerful tool for boosting brand visibility. When customers find a video helpful or entertaining, they are more likely to share it on social media or with colleagues. This organic reach can drive additional awareness and engagement for a brand.

Increased Conversions

Websites with explainer videos have been shown to see up to 80% higher conversion rates than those without. The combination of clarity and engagement makes animated videos an effective tool for persuading visitors to take action, whether that’s signing up for a service, purchasing a product, or requesting more information.

Conclusion

Animated explainer videos are becoming an indispensable tool for SaaS, healthcare, finance, and insurance businesses. These videos simplify complex concepts, build customer trust, and boost conversions by offering an engaging and accessible way to explain services. For businesses in these industries, embracing animation can be a game-changer in customer education, marketing, and sales.

Invest in high-quality animated explainer videos to stand out in a crowded market. By clearly and effectively communicating your service offerings, you can improve engagement, build trust, and increase conversions.